Online music: Apple close to purchasing Shazam

The music recognition system was one of the first applications launched on iPhone. It could be integrated into the Apple brand’s streaming offer.

We are talking about a deal worth 400 million dollars, or 340 million euros. Apple should announce on Monday that it has acquired the Shazam music recognition application, according to sites specialized in new TechCrunch and Recode technologies.

Shazam was one of the first music applications introduced by Apple’s App Store, and one of the most popular App.

Launched in 1999, this ingenious system previously used mobile phone messaging features to identify songs.

Expanding its streaming offer

By fully integrating this technology into its music offering, the Apple brand could multiply its streaming services. Shazam already allows you to buy a song on iTunes once it is recognized. According to the Wall Street Journal, this redirection would ensure about 10% of all digital downloads from Apple’s platform.

Apple has long been a champion of online music sales and is now lagging behind Spotify. The Swedish company understood much earlier the turning point of streaming, which gradually replaced traditional ways to consume music.

Half as many users as Spotify

Spotify claims 60 million users, compared to about 30 million for Apple Music. The group also plans to go public in 2018 and has just signed a cross-participation agreement with the Chinese company Tencent.

In this context, Shazam and it’s 1 billion claimed downloads are a prime target. Primarily since the service currently benefits from all streaming platforms, including Spotify and Google Play Music, which would give them about one million clicks a day, according to the Wall Street Journal.